THE BUSINESS OF ART SEMINAR
Wednesday, April 21 · Convention Center · 8:30 am until 5:00 pm
Sponsored by The Indian Arts & Crafts Association (IACA), Indian Arts Education Association (IAEA), Institute of American Indian Arts (IAIA) and Southwest Association for Indian Arts (SWAIA). The Seminar is FREE to members of the co-sponsoring organizations and $5 for the general public. Lunch is optional for $15. To register, call 505.265.9149.
9:00 a.m. | Welcome: Shane Hendren (Navajo), President, Indian Arts & Crafts Association Invocation: Don Standing Bear (Metis) |
9:30 a.m. | Opening Remarks by Dr. Robert Martin (Cherokee), President, Institute of American Indian Arts. |
9:45 a.m. | “Building Your Business in Tough Economic Times,” moderated by Jennifer Coots (Diné), Faculty, Business & Entrepreneurship, Institute of American Indian Arts; Panel: Clarissa Rizal, Tlingit Artist; Adrian Wall, Jemez Artist; and Tammy Rahr, Cayuga Artist |
10:45 a.m. | Break |
11:00 a.m. | “Financing Options for Small Business,” moderated by John C. Woosley, District Director, U.S. Small Business Administration, New Mexico District Office. Panel: Leroy Pacheco, Executive Director, The Loan Fund; Kim Blueher, Director of Lending, WESST Corp., NM; Cathy Weber, Loan Officer, ACCION, NM |
12:00 p.m. | Lunch |
12:30 p.m. | Remarks by Bruce Bernstein, Executive Director, SWAIA Santa Fe Indian Market |
12:45 p.m. | “Marketing During a Recession” by Gabe Gomez, Director of External Relations, SWAIA and Tailinh Agoyo, Social Media & Marketing, SWAIA; Melissa Melero, Northern Paiute Artist; Michael Roanhorse, Diné Artist; and Ryan Singer, Diné Artist |
1:45 p.m. | “Building Partnerships between Artists & Galleries,” moderated by Bud August, Vice-President, Indian Arts Education Association; Don Standing Bear Forest, Metis Artist; Dudley Smith, Owner, West Southwest Gallery (Denver CO); Joseph Zeller, Owner, River Trading Post Galleries (East Dundee IL, Scottsdale AZ, Santa Fe NM), Cliff Fragua, Jemez Pueblo Artist, Gregg Analla, Isleta/Laguna Pueblo Artist & Musician |
2:30 p.m. | “Increasing Sales & Creating a Customer Base,” by Mark & Nicole Tobiassen, Action Coach Business Coaching & Coaching for a Cause |
3:00 p.m. | Break |
3:15 p.m. | “Working Effectively with the Media,” by Mike Ely, Account Executive, New Mexico CW, KWBQ; Daniel Gibson, Editor, Native Peoples magazine; Harlan McKosato (Sac & Fox Nation), Native America Calling Radio Host; and Brad Jones, Southwest Manager, Western Art & Architecture magazine |
4:30 p.m. | “Authenticity & Developing Tribal/National Trademarks” by Catherine Baker Stetson, Stetson Law Offices; Nina Alexander, American Indian Arts & Crafts Board |
5:00 p.m. | Adjournment |
