Previous Page  3 / 4 Next Page
Information
Show Menu
Previous Page 3 / 4 Next Page
Page Background

Volume 5, Issue 2

Page 3

P

OSITIVE

O

UTLOOK FOR

A

MERICAN

I

NDIAN

A

RT

IN

2016?

The American Indian Art industry is feeling good about the prospects for a successful 2016.

According to the

2016 IACA Survey of the American Indian Art Industry,

2015 was largely a good year for people in

the American Indian art business, with over half of the industry reporting sales increases of 10% or more over

2014. Nearly two thirds of folks in the business believe that they will do as well or better in 2016 than they did

in 2015, a very positive sign for the industry. Over one third expect moderate to significant growth during

2016.

Nevertheless, there appears to be a cloud on the horizon as a quarter of those responding to the survey believe that interest in American

Indian art is on the decline, while only 15 percent feel interest in the art is on the upswing.

What’s hot, and what’s not?

American Indian jewelry is the hottest thing on the market today. Navajo weavings, sculpture and traditional

crafts are on the cold side of sales volume. The hottest sales outlets for American Indian art are merchant websites. The coldest are

eBay

and other auction sales.

The

2016 IACA Survey of the American Indian Art Industry

is the sixth annual survey conducted by IACA. While the response rate was not

robust enough to produce statistically significant results, it still provides anecdotal insights into the American Indian art business today.

The full summary report is available on the IACA website,

www.iaca.com

.

IACA M

EMBER

A

WARD

W

INNERS

AT THE

2016 H

EARD

M

USEUM

G

UILD

I

NDIAN

F

AIR

& M

ARKET

Congratulations to IACA Artist members for a great showing

in Phoenix at the 2016 Heard Museum Guild Indian Fair &

Market.

Dawn Dark Mountain

(Oneida of Wisconsin)

“Treaty Calico Series Corn”

Judge’s Award: Paintings, Drawings, Graphics,

Photography, Div. D

Mark Fischer

(Oneida Nation of Green Bay)

“Ancient Dignity”

Honorable Mention: Sculpture, Div. B

Cliff Fragua

(Jemez Pueblo)

“Flying With Our Prayers”

Second Place: Sculpture, Div. A

“Rainbow Blessing”

Judge’s Award: Sculpture, Div. A

Shane Hendren

(Navajo)

“Anvil Ring”

Judge’s Award: Jewelry and Lapidary, Div. B

Earl Plummer

(Navajo)

Web Bracelet

Honorable Mention: Jewelry, Div. C

A

DVERTISING AND

P

ROMOTING

IACA

W

HOLESALE

M

ARKETS

At every show, we get a number of people sug-

gesting (some rather strongly) that we advertise

IACA Markets more extensively. Billboards,

radio, TV, social media, and newspaper ads have

all been suggested.

If we were holding a retail market, all these

would make sense, but we are holding a whole-

sale market which targets a very specific audi-

ence –

buyers in the Indian Art Industry with a

valid resale license

.

We need to make every advertising dollar count,

and get our message directly to our target audi-

ence. Unfortunately, were we to advertise on

radio, TV, etc., we would attract the general public. Due to sales tax issues,

we are not able to allow retail sales in a wholesale market, and would have

to turn people away.

So we focus on advertising

that will get directly into

the hands of the wholesale

buyer. You can help this

effort by posting the Mar-

kets on your social media,

sending emails, making

phone calls, and requesting

postcards from IACA to

send to your buyers.