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B

UYING AND

S

ELLING

A

UTHENTIC

I

NDIAN

A

RTS AND

C

RAFTS

The Indian Arts and Crafts Act is the federal law that helps ensure that buyers of Indian arts and crafts

get what they pay for, by making it illegal to misrepresent that a product is made by an Indian when it

is not. The law is implemented and enforced by the Department of the Interior’s Indian Arts and

Crafts Board (IACB). The IACB has a continuing presence to promote authentic Indian arts and crafts

and provide education and outreach to Native American tribes, pueblos, artists, businesses and the

general public.

Cultural and heritage tourism is on the rise in the United States and Indian country is a key destination

for tourists seeking a Native American cultural experience. American Indian arts and crafts are sold

through many outlets, including tourist stores, gift shops, art galleries and the Internet. So how do

artists and businesses promote authenticity and help deter the sale of non-authentic Native American

Indian arts and crafts? Here are some marketing and selling tips to follow:

1. Establish relationships with reputable dealers and consumers; work directly with them, and

provide them with the information to promote your work correctly.

2. Provide receipts that include your name, tribal certification, direct contact information and a

detailed description of the work for sale. Detailed descriptions include the type of materials used

such as:

a. natural or treated stones

b. type of silver or

gold (e.g., sterling, 14K, 18K, etc.), or German (nickel) silver

c. type of clay

d. types of paints (e.g., vegetable dyes, oil, acrylic, etc.)

e. techniques (e.g., handmade, sand casting, machine-cast, etc.)

3. Before determining whether to participate in an Indian arts and crafts market,

powwow, fair or juried compettion, carefully review the event requirements. If the

standards are high, you increase your ability to sell your arts and crafts at a suitable

price.

4. Tell the story of the art you have created.

5. Educate the consumer about the difference between authentic and non-authentic

pieces of art. Here are some “expert” tips to provide your customers:

a. Well-crafted jewelry has no wavering lines or lopsided designs.

INSIDE THIS ISSUE:

President’s Message

2

Welcome New IACA

Members

2

IACA 2016 Board of

Directors

2

An Associations Vitality:

How Does IACA Stack Up?

3

What do you think?

Should We Allow Non-

Natural or Mass-Produced

Materials?

4

I n d i a n A r t s a n d C r a f t s A s s o c i a t i o n

J O U R N A L

THE WORLD’S LEADING AMERICAN INDIAN ARTS ALLIANCE

Volume 5, Issue 3

Summer 2016

B

UYING

A

UTHENTIC

I

NDIAN

A

RTS AND

C

RAFTS

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