The Indian Arts and Crafts Act is the federal law that helps ensure that buyers of Indian arts and crafts
get what they pay for, by making it illegal to misrepresent that a product is made by an Indian when it
is not. The law is implemented and enforced by the Department of the Interior’s Indian Arts and
Crafts Board (IACB). The IACB has a continuing presence to promote authentic Indian arts and crafts
and provide education and outreach to Native American tribes, pueblos, artists, businesses and the
Cultural and heritage tourism is on the rise in the United States and Indian country is a key destination
for tourists seeking a Native American cultural experience. American Indian arts and crafts are sold
through many outlets, including tourist stores, gift shops, art galleries and the Internet. So how do
artists and businesses promote authenticity and help deter the sale of non-authentic Native American
Indian arts and crafts? Here are some marketing and selling tips to follow:
1. Establish relationships with reputable dealers and consumers; work directly with them, and
provide them with the information to promote your work correctly.
2. Provide receipts that include your name, tribal certification, direct contact information and a
detailed description of the work for sale. Detailed descriptions include the type of materials used
a. natural or treated stones
b. type of silver or
gold (e.g., sterling, 14K, 18K, etc.), or German (nickel) silver
c. type of clay
d. types of paints (e.g., vegetable dyes, oil, acrylic, etc.)
e. techniques (e.g., handmade, sand casting, machine-cast, etc.)
3. Before determining whether to participate in an Indian arts and crafts market,
powwow, fair or juried compettion, carefully review the event requirements. If the
standards are high, you increase your ability to sell your arts and crafts at a suitable
4. Tell the story of the art you have created.
5. Educate the consumer about the difference between authentic and non-authentic
pieces of art. Here are some “expert” tips to provide your customers:
a. Well-crafted jewelry has no wavering lines or lopsided designs.
INSIDE THIS ISSUE:
Welcome New IACA
IACA 2016 Board of
An Associations Vitality:
How Does IACA Stack Up?
What do you think?
Should We Allow Non-
Natural or Mass-Produced
I n d i a n A r t s a n d C r a f t s A s s o c i a t i o n
J O U R N A L
THE WORLD’S LEADING AMERICAN INDIAN ARTS ALLIANCE
Volume 5, Issue 3
Continued on Page 3