IACA Marketing Tips and Research

A major goal of IACA is to help develop the market for American Indian Art for Artists, Wholesalers and Retail outlets that produce and provide authentic American Indian Art to thousands of collectors throughout the world.

One way that we help to do that is through educational bulletins that are intended to help  our membership  better understand the dynamics and composition of the American Indian Art Market.

It is our hope that this library will help to accomplish that goal.

2011 Membership Survey

This is the first annual survey of the feelings about the American Indian Art Market.  It provides the perspectives of artists, wholesalers and retailers of American Indian Art...and the prospects for the future.  This is a benchmark study, and the first ever conducted relating to the American Indian art market.

2011 Membership Attitudinal Survey

2012 Membership Survey

This is the second annual survey of the feelings and trends in the American Indian Art Market. It provides the perspectives of artists, wholesalers and retailers of American Indian Art...and the prospects for the future. This the second in a series of annual benchmark studies, and is unique in providing an overview of the American Indian Art Market.

2012 Membership Attitudinal Survey

10 Tips For A More Effective Website

A great website can help to make American Indian art more appealing to collectors, and more profitable to the people engaged in the selling end of the business. This bulletin shows you 10 ways that can help make your website be as productive as possible for you.

10 Tips For A More Effective Website

Know Your Market: Demographic Profile of the American Indian Art Market

Knowing the demographic composition of your market can help you target your advertising and communications even more effectively.  This tip shows how you can do some research on your own website to gain some wonderful insights into you composition of your customer base.

Demographic Profile of the American Indian Art Market

IACA Collector's Guild: A Win, Win For American Indian Art Buyers and Sellers

Recognizing the value of an American Indian Art Collector, and rewarding them accordingly is a great business building opportunity for people selling American Indian Art.  It provides a reward to the buyer, and builds business for the seller.  This is the marketing thrust of the IACA Collector's Guild.  You can read more about how to build thisprofitable business building opportunity into your business plan in our special report.

The IACA Collector's Guild

Also refer to the IACA Collector's Guild page on this website.