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The American Indian Art Industry: Retail Summary

The survey results of the American Indian Art Retail Sector provide a good picture of the

American Indian Art Retail industry as a whole, at a 95% confidence level with a margin

of error of +/- 20%.

This summary consists of responses from 49 IACA retail members

An Industry of Very Small Businesses

The retail sector of the American Indian Art industry is made up of many very small

businesses, with 22% of the sample reporting a 2011 sales volume of less than $50,000.

49% of retail respondents reported 2011 sales volume of over $100,000 and 6% reported

sales volume in excess of $1 million.

Sales Volume

2011 Sales

2010 Sales

Under $50k

22%

36%

Over $100k

49%

51%

Over $1 million

6%

11%

65% of the retail sector has a storefront, with the balance depending primarily on a

website.

11% of American Indian Art retailers have two or more store locations.

Storefronts

2012

2011

1

49%

49%

2

4%

6%

3+

12%

11%

The typical American Indian Art retail business employs less than four people, many of

whom are family members.

Number of Employees

2012

2011

Less Than 4

77.4%

77.3%