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12

An Aging Industry

Over 24% of the reporting businesses have been in business for over 30 years, and over

67% have been in business for 11 years or more. Only 4% of those reporting entered the

industry during the past two years.

Years in Business

2012

2011

Less than 2

4%

5%

11 Years +

67%

73%

30 Years +

24%

28%

A Positive Economic Outlook and Thoughts About Federal Government Support

The retail sector reflects the greatest optimism about business growth during 2011, with

nearly 67% believing that business will increase during 2011. Yet 83% do not plan to

add employees during the year, even if business increases substantially.

Regarding the overall economy, 36% retailers believe that 2011 will remain about the

same as 2010, while nearly 36% believe that the economy will rebound during 2011.

With respect to Federal Government support, over 83% of the retail sector either has no

opinion or feels that the Federal Government does not support their business.

Opinions

2012

2011

Business will increase

67%

70%

Will not add employees

67%

83%

Economy will rebound

36%

36%

Economy will remain same

37%

36%

Federal Govt Non-Support

83%

92%

Cost of Business and Actions Taken

Over 67% of respondents have felt the costs of business increase over the previous 12

months.

Costs Have Increased

2012

2011

Significantly

20%

36%

Somewhat

47%

42%