Most Productive Sales Channels
Retailers report that their website is the most productive sales channel for them, followed
by their store front.
Sales Derived From American Indian Art
47% of survey respondents report that over 90% of their sales revenues are generated
from American Indian Art. 35% report that less than half of their revenues come from
American Indian Art. (67% of retailers with reported sales of over $1 million also
reported that less than 50% of their sales volume was derived from American Indian Art.)
Over 50% of retailers include American Indian Art among other items in their product
Greatest Challenges, and Help Most Desired
The greatest challenge to all retail respondents is finding a way to effectively reach the
audience with limited marketing revenues, followed by a distant second – managing the
cost of doing business.
Consistent with the overall Indian Arts challenge, retail members most desire support in
marketing; and generating sales and new business.