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Most Productive Sales Channels

Retailers report that their website is the most productive sales channel for them, followed

by their store front.

Sales Derived From American Indian Art

47% of survey respondents report that over 90% of their sales revenues are generated

from American Indian Art. 35% report that less than half of their revenues come from

American Indian Art. (67% of retailers with reported sales of over $1 million also

reported that less than 50% of their sales volume was derived from American Indian Art.)

Over 50% of retailers include American Indian Art among other items in their product

mix.

2011

2010

90+%

47%

47%

-50%

43%

35%

Greatest Challenges, and Help Most Desired

The greatest challenge to all retail respondents is finding a way to effectively reach the

audience with limited marketing revenues, followed by a distant second – managing the

cost of doing business.

Consistent with the overall Indian Arts challenge, retail members most desire support in

marketing; and generating sales and new business.