Purpose and Scope of Survey
The purpose of the survey is to build a series of business benchmarks about the
American Indian Art industry.
Until this initiative, there had been no basic benchmark studies regarding the various
sectors of the American Indian Art industry, nor about American Indian Art industry in
It is hoped that this second annual survey will provide insights to IACA member sectors
regarding their own area of interest, and will provide insights to IACA about matters of
critical interest to members that will direct future IACA programs.
Survey Sample and Response Rates
The survey was conducted from January 22, 2012 through February 4, 2012 among
American Indian Artists, American Indian Art wholesalers and American Indian Art
The sample consisted of 429 members of the Indian Arts and Crafts Association, included
in a Constant Contact e-mail database, and distributed as follows:
Total Sample - 429
Artist Members - 201
Wholesale Members – 86
Retail Members – 142
The sample bias is a result of the difference in the actual membership distribution, and
the Constant Contact subscriber distribution of various member groups.
The survey is limited in the sense that the sample was restricted entirely to members of
the Indian Arts and Crafts association. Many businesses associated with American
Indian Art are not members of IACA, and the survey results do not reflect the input of
This report will provide a discussion and the survey results pertaining to: