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Survey Overview

Purpose and Scope of Survey

The purpose of the survey is to build a series of business benchmarks about the

American Indian Art industry.

Until this initiative, there had been no basic benchmark studies regarding the various

sectors of the American Indian Art industry, nor about American Indian Art industry in

general.

It is hoped that this second annual survey will provide insights to IACA member sectors

regarding their own area of interest, and will provide insights to IACA about matters of

critical interest to members that will direct future IACA programs.

Survey Sample and Response Rates

The survey was conducted from January 22, 2012 through February 4, 2012 among

American Indian Artists, American Indian Art wholesalers and American Indian Art

retailers.

The sample consisted of 429 members of the Indian Arts and Crafts Association, included

in a Constant Contact e-mail database, and distributed as follows:

Sample

% of

Sample

% of

Membership

Response Rate

Total Sample - 429

100%

68%

17.9%

Artist Members - 201

46.1%

31%

11.4%

Wholesale Members – 86

20.0%

17%

3.9%

Retail Members – 142

33.1%

36%

28.1%

The sample bias is a result of the difference in the actual membership distribution, and

the Constant Contact subscriber distribution of various member groups.

Survey Limitations

The survey is limited in the sense that the sample was restricted entirely to members of

the Indian Arts and Crafts association. Many businesses associated with American

Indian Art are not members of IACA, and the survey results do not reflect the input of

these businesses.

The Report

This report will provide a discussion and the survey results pertaining to: