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Which methods do you consider important in finding new customers?

1 = Least Important, 2 = Neutral Importance, 3 = Most Important, 4 = Don't Use

Answer

1

2

3

4

Number of

Response(s)

Rating

Score*

Word of mouth

68

2.9

Events and shows

68

2.8

Print advertising

68

2.6

E-mail marketing

68

2.7

Online advertising

68

2.8

Website

68

2.8

Social media

68

2.6

Radio

68

2.9

Public relations

68

2.9

Direct mail

68

2.9

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

Are you using any of the following online tools to market your business?

Answer

0%

100%

Number of

Response(s)

Response

Ratio

Website

54

79.4 %

Online advertising (such as

Google AdWords)

11

16.1 %

Email marketing (Such as

Constant Contact)

35

51.4 %

Blogs

10

14.7 %

Twitter

11

16.1 %

FaceBook

36

52.9 %

LinkedIn

7

10.2 %

MySpace

3

4.4 %

YouTube

2

2.9 %

e-Bay or other auction site

12

17.6 %

Totals

68

100%

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