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The American Indian Art Industry: Overall Summary

The survey results of the overall industry provide a good picture of the industry as a

whole, at a 95% confidence level with a margin of error of +/- 20%.

This composite consists of responses from IACA member artists, wholesalers and

retailers.

Note: Tables may not add to 100% due to non responses to a question.

The American Indian Art Industry

The American Art Industry is similar in nature to every other industry, including product

production, distribution and sales to the end consumer.

It is a unique industry in the sense that the entire production side consists of American

Indian artists and craftspeople.

While over half of the retail trade works exclusively with American Indian Art sales, the

balance include American Indian Art as a part of their overall product mix.

The American Indian Art Industry: A Growth Industry?

Feelings are mixed about the future of the American Indian Art Industry. The majority

believe it is a stagnant industry.

22.7% of respondents feel the industry is in a growth mode

27.8% of respondents believe the industry is in decline

41.7% believe that the industry will remain flat

7.5% had no opinion

An Industry of Very Small Businesses

The overall American Indian Art industry is made up of many very small businesses,

with 32% of the sample reporting a 2011 sales volume of less than $50,000, and over

24% reporting a 2011 sales volume ranging between $100,000 and $500,000. Less than

5% of the industry reported sales in excess of $1,000,000 during 2011.

Sales Volume

2011 Sales Volume

2010 Sales Volume

$50,000 or less

32%

44%

$100,000 to $500,000

24%

29%

$1,000,000+

5%

2%