The American Indian Art Industry: Overall Summary
The survey results of the overall industry provide a good picture of the industry as a
whole, at a 95% confidence level with a margin of error of +/- 20%.
This composite consists of responses from IACA member artists, wholesalers and
Note: Tables may not add to 100% due to non responses to a question.
The American Indian Art Industry
The American Art Industry is similar in nature to every other industry, including product
production, distribution and sales to the end consumer.
It is a unique industry in the sense that the entire production side consists of American
Indian artists and craftspeople.
While over half of the retail trade works exclusively with American Indian Art sales, the
balance include American Indian Art as a part of their overall product mix.
The American Indian Art Industry: A Growth Industry?
Feelings are mixed about the future of the American Indian Art Industry. The majority
believe it is a stagnant industry.
22.7% of respondents feel the industry is in a growth mode
27.8% of respondents believe the industry is in decline
41.7% believe that the industry will remain flat
7.5% had no opinion
An Industry of Very Small Businesses
The overall American Indian Art industry is made up of many very small businesses,
with 32% of the sample reporting a 2011 sales volume of less than $50,000, and over
24% reporting a 2011 sales volume ranging between $100,000 and $500,000. Less than
5% of the industry reported sales in excess of $1,000,000 during 2011.
2011 Sales Volume
2010 Sales Volume
$50,000 or less
$100,000 to $500,000