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Which methods do you consider important in finding new customers?

1 = Least Important, 2 = Neutral Importance, 3 = Most Important, 4 = Don't Use

Answer

1

2

3

4

Number of

Response(s)

Rating

Score*

Word of mouth

21

3.0

Events and shows

21

2.8

Print advertising

21

2.2

E-mail marketing

21

2.7

Online advertising

21

2.9

Website

21

2.8

Social media

21

3.1

Radio

21

2.9

Public relations

21

2.9

Direct mail

21

2.7

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

Are you using any of the following online tools to market your business?

Answer

0%

100%

Number of

Response(s)

Response

Ratio

Website

14

66.6 %

Online advertising (such as

Google AdWords)

1

4.7 %

Email marketing (Such as

Constant Contact)

7

33.3 %

Blogs

1

4.7 %

Twitter

2

9.5 %

FaceBook

9

42.8 %

LinkedIn

2

9.5 %

MySpace

3

14.2 %

YouTube

2

9.5 %

e-Bay or other auction site

1

4.7 %

Totals

21

100%

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