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On-line marketing is an important part of marketing the American Indian Art business.

The three leading tools used in the business include:



E-mail marketing

On-line tools typically are handled in-house (62%), although many businesses will go

outside for help on some things.

Sales From American Indian Art

56% of survey respondents report that over 90% of their sales revenues are generated

from American Indian Art. 13% report that less than half of their revenues come from

American Indian Art.

Greatest Challenges, and Help Most Desired

The greatest challenge to all respondents is finding a way to effectively reach the

audience with limited marketing revenues, followed by a distant second – managing the

cost of doing business.

Consistent with the challenge, is the desire for help in marketing; and generating sales

and new business.