On-line marketing is an important part of marketing the American Indian Art business.
The three leading tools used in the business include:
On-line tools typically are handled in-house (62%), although many businesses will go
outside for help on some things.
Sales From American Indian Art
56% of survey respondents report that over 90% of their sales revenues are generated
from American Indian Art. 13% report that less than half of their revenues come from
American Indian Art.
Greatest Challenges, and Help Most Desired
The greatest challenge to all respondents is finding a way to effectively reach the
audience with limited marketing revenues, followed by a distant second – managing the
cost of doing business.
Consistent with the challenge, is the desire for help in marketing; and generating sales
and new business.