10
Overall the picture remains nearly the same versus 2011.
Sales Volume
2012 Sales Volume
2011 Sales Volume
$50,000 or less
32%
32%
$100,000 to $500,000
26%
24%
$1,000,000+
5%
5%
For over 26% of those responding, the business of American Indian Art is only a part
time endeavor with income being supplemented by other occupations. Very typically, an
enterprise consists of only the proprietor, with extra help coming from a family member.
This is exactly the same level as the 2011 Survey.
50% of the respondents report having more than two employees, with just 28% reporting
having 5 or more employees. Employment was up in the American Indian art industry
during 2012.
Number of Employees
2012 Employees
2011 Employees
2+
50%
50%
5+
28%
20%
An Aging Industry
Over 25% of the reporting businesses have been in business for over 30 years, and over
76% have been in business for 11 years or more. Only 3% of those reporting entered the
industry during the past two years. Less than 1% of respondents reported closing the
business during 1012.
Years In Business
2012
2011
-2 Years
2%
3%
11+ Years
74%
76%
Over 30 Years
30%
25%
A Positive Economic Outlook and Thoughts About Federal Government Support
Most in the American Indian Arts business are optimistic about the future. Over 53% of
respondents feel that their business will grow during 2013. This is a significant drop from
the feelings expressed in 2012. (See table following.)
63% report that they will not be adding employees, even if growth is significant. (This is
in contrast to 2012 where 68% of respondents indicated their employment will not grow.)
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