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The American Indian Art Industry: Retail Summary
The survey results of the American Indian Art Retail Sector provide a good picture of the
American Indian Art Retail industry as a whole, at a 95% confidence level with a margin
of error of +/- 9%.
This summary consists of responses from 72 IACA retail members
An Industry of Very Small Businesses
The retail sector of the American Indian Art industry is made up of many very small
businesses, with 22% of the sample reporting a 2011 sales volume of less than $50,000.
51% of retail respondents reported 2011 sales volume of over $100,000 and 4% reported
sales volume in excess of $1 million.
Sales Volume
2012 Sales
2011 Sales
Under $50k
18%
22%
Over $100k
51%
49%
Over $1 million
4%
6%
64% of the retail sector has a storefront, with the balance depending primarily on a
website.
14% of American Indian Art retailers have two or more store locations.
Storefronts
2013
2012
1
50%
49%
2
6%
4%
3+
8%
12%
The typical American Indian Art retail business employs less than four people, many of
whom are family members, although that percentage has decreased substantially from the
2012 survey results.
Number of Employees
2013
2012
Less Than 4
67%
77%
1...,4,5,6,7,8,9,10,11,12,13 15,16,17,18,19,20,21,22,23,24,...81