17
On-line tools typically are handled in-house, although many businesses will go outside
for help on some things.
Most Productive Sales Channels
Retailers report that their storefront is the most productive sales channel for them,
followed by their website.
Sales Derived From American Indian Art
47% of survey respondents report that over 90% of their sales revenues are generated
from American Indian Art. 15% report that less than half of their revenues come from
American Indian Art.
% Sales from American
Indian Art
2012
2011
90+%
46%
47%
-50%
15%
18%
Greatest Challenges, and Help Most Desired
The greatest challenge to all retail respondents is finding a way to effectively reach the
audience with limited marketing revenues, followed by a distant second – having enough
time to dedicate to the business and to the family.
1...,7,8,9,10,11,12,13,14,15,16 18,19,20,21,22,23,24,25,26,27,...81