IACA 2014 Industry Attitudinal Survey - page 13

13
The Consumer Market Is an Aging Market
Respondents indicate that the consumer market is an older market. This is consistent
with the Quantcast demographic reports shown earlier in this report.
Average Age of Best Customer
% of Responses
18 – 34
0%
25 – 49
31%
50 – 64
57%
65+
10%
1...,3,4,5,6,7,8,9,10,11,12 14,15,16,17,18,19,20,21,22,23,...82
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