IACA 2014 Industry Attitudinal Survey - page 15

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The American Indian Art Industry: Retail Summary
The survey results of the American Indian Art Retail Sector provide a good picture of the
American Indian Art Retail industry as a whole, at a 90% confidence level with a margin
of error of +/- 11%.
This summary consists of responses from 42 retail respondents
An Industry of Very Small Businesses
The retail sector of the American Indian Art industry is made up of many very small
businesses, with 40% of the sample reporting a 2013 sales volume of less than $100,000.
61% of retail respondents reported 2013 sales volume of over $100,000 and 10% reported
sales volume in excess of $1 million.
Sales Volume
2013 Sales
2012 Sales
Under $50k
31%
18%
Over $100k
50%
51%
Over $1 million
10%
4%
64% of the retail sector has a storefront, with the balance depending primarily on a
website or auction site for retail sales.
11% of American Indian Art retailers have two or more store locations.
Storefronts
2014
2013
1
47%
50%
2
7%
6%
3+
4%
8%
The typical American Indian Art retail business employs four or less people, many of
whom are family members.
Number of Employees
2014
2013
4 or less
78%
67%
1...,5,6,7,8,9,10,11,12,13,14 16,17,18,19,20,21,22,23,24,25,...82
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