IACA 2014 Industry Attitudinal Survey - page 18

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On-line tools typically are handled in-house, although many businesses will go outside
for help on some things.
Most Productive Sales Channels
Retailers report that their storefront is the most productive sales channel for them,
followed by their website.
Sales Derived From American Indian Art
55% of survey respondents report that over 90% of their sales revenues are generated
from American Indian Art. 17% report that less than half of their revenues come from
American Indian Art.
% Sales from American
Indian Art
2013
2012
90+%
55%
46%
-50%
17%
15%
Greatest Challenges, and Help Most Desired
The greatest challenge to all retail respondents is finding a way to effectively reach the
audience with limited marketing revenues. The largest area of help needed is an
understanding of how to market their businesses.
1...,8,9,10,11,12,13,14,15,16,17 19,20,21,22,23,24,25,26,27,28,...82
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