IACA 2014 Industry Attitudinal Survey - page 20

The American Indian Art Industry: Wholesale Summary
The survey results among the wholesale sector of the industry reflect only a 3% response
rate, and cannot be viewed other than anecdotally.
This summary consists of responses from 7 industry wholesalers.
An Industry of Very Small Businesses
Of those responding, 28% reported 2013 sales volume greater than $1 million, with
another 14% reporting 2013 sales volume ranging from $100,000 to $500,000.
71% of those responding do not have a storefront.
14% report just the proprietor as the sole employee. The wholesale business represents a
full time occupation 86% of the respondents.
43% of the wholesale segment relies heavily on shows for conducting business.
An Aging Industry
Over 57% of the reporting wholesalers have been in business for over 30 years, and no
reporting wholesalers have been in business for less than 10 years.
Less Than Positive Economic Outlook and Thoughts Concerning Federal
Government Support
The wholesale sector is moderately positive about growth in 2014, with just 43% of those
reporting sensing a business growth.
With respect to Federal Government support, 71% of the reporting wholesalers feel that
the Federal Government does not support the American Indian Art industry.
Cost of Business and Actions Taken
71% of responding wholesalers have felt the costs of business increase over the previous
12 months.
The major contributors to the increase business costs are
Product Inventory – 60%%
Marketing – 40%
Materials/Supplies – 40%
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