IACA 2014 Industry Attitudinal Survey - page 3

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Survey Overview
Purpose and Scope of Survey
The purpose of the survey is to build a series of business benchmarks about the American
Indian Art industry.
Until this initiative, there had been no basic benchmark studies regarding the various
American Indian Art industry sectors, or about American Indian Art industry in general.
It is hoped that this third annual survey will provide insights to IACA member sectors
regarding their own area of interest, and will provide insights to IACA members about
matters of critical interest to each of their own businesses and that will direct future
IACA programs.
Survey Sample and Response Rates
The survey was conducted from January 7, 2014 through January 30, 2014 among
American Indian Artists, American Indian Art wholesalers and American Indian Art
retailers.
The sample consisted of 747 American Indian Art market businesses, included in a
Constant Contact e-mail database, and distributed as follows:
Sample
% of
Sample
% of
Membership
Response Rate
Total Sample - 747
100%
100%
11.3%
Artists - 290
38.8%
28%
12.4%
Wholesale Trade – 232
30.1%
31%
3.0%
Retail Trade – 225
31.1%
41%
18.6%
The sample bias is a result of the difference in the actual membership distribution, and
the Constant Contact subscriber distribution of various industry groups.
Survey Limitations
The survey is limited in the sense that the sample was restricted to participants in the
IACA Constant Contact database. It includes both IACA Members, and IACA non-
Members.
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