IACA 2014 Industry Attitudinal Survey - page 35

In which areas of your business have you seen a significant to moderate increase in costs over the last
12 months? (Check all that apply)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Salaries
13
17.5 %
Employee benefits
5
6.7 %
Product inventory
38
51.3 %
Marketing
32
43.2 %
Materials/supplies
41
55.4 %
Taxes
20
27.0 %
Rent/lease
6
8.1 %
Travel and entertainment
28
37.8 %
None
6
8.1 %
Totals
74
100%
Have economic pressures forced you to take any of the following actions? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Reduce prices
23
31.0 %
Lay-off employees
6
8.1 %
Reduce employee benefits
5
6.7 %
Change product offerings
25
33.7 %
Reduce marketing budget
24
32.4 %
Reduce travel expenses
36
48.6 %
Reduce operating costs
25
33.7 %
Reduce stock on hand
26
35.1 %
None of the above
21
28.3 %
Totals
74
100%
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