IACA 2014 Industry Attitudinal Survey - page 36

In which areas of your business do you need the most help? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Accounting/finance
12
16.4 %
Marketing
38
52.0 %
Sales/new business
37
50.6 %
Technology
23
31.5 %
Human resources
3
4.1 %
Legal
6
8.2 %
Customer service
2
2.7 %
Production/Supply
15
20.5 %
Growing planning/business
growth
20
27.3 %
Other
5
6.8 %
Totals
73
100%
What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
33
37.5 %
Finding and keeping good
employees
3
3.4 %
Managing the cost of doing
business
9
10.2 %
Securing credit
1
1.1 %
Covering healthcare costs
0
0.0 %
Keeping up with new
technologies
5
5.6 %
Having enough time to
dedicate to my business and
family
15
17.0 %
Staying knowledgeable
about my competition
3
3.4 %
Other
5
5.6 %
No Response(s)
14
15.9 %
Totals
88
100%
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