IACA 2014 Industry Attitudinal Survey - page 37

Which methods do you consider important in finding new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
72
2.7
Events and shows
72
2.7
Print advertising
72
2.3
E-mail marketing
72
2.6
Online advertising
72
2.4
Website
72
2.6
Social media
72
2.6
Radio
72
2.7
Public relations
72
2.8
Direct mail
72
2.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Are you using any of the following online tools to market your business? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Website
55
78.5 %
Online advertising (such as
Google AdWords)
15
21.4 %
Email marketing (such as
Constant Contact)
32
45.7 %
Blogs
10
14.2 %
Twitter
10
14.2 %
FaceBook
40
57.1 %
LinkedIn
15
21.4 %
MySpace
0
0.0 %
YouTube
5
7.1 %
e-Bay or other auction site
10
14.2 %
Totals
70
100%
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