IACA 2014 Industry Attitudinal Survey - page 38

Do you manage these online tools yourself or hire an outside source to do it for you?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Manage ourselves
56
63.6 %
Hire outside help
2
2.2 %
A little of both
13
14.7 %
No Response(s)
17
19.3 %
Totals
88
100%
What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
22
25.0 %
1% to 5%
22
25.0 %
6% to 10%
16
18.1 %
10% to 15%
10
11.3 %
Over 15%
3
3.4 %
No Response(s)
15
17.0 %
Totals
88
100%
What is your outlook on the economy over the next 12 months?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Positive, expect rebound in
1st half of 2014
10
11.3 %
Positive, expect rebound in
the 2nd half of 2014
16
18.1 %
Neutral, expect things will
remain the same
28
31.8 %
Negative, expect to get
worse in 1st half of 2014
10
11.3 %
Negative, expect to get
worse in 2nd half of 2014
5
5.6 %
Have no feeling about the
economy
4
4.5 %
No Response(s)
15
17.0 %
Totals
88
100%
Page 11
1...,28,29,30,31,32,33,34,35,36,37 39,40,41,42,43,44,45,46,47,48,...82
Powered by FlippingBook