IACA 2014 Industry Attitudinal Survey - page 40

What percentage of your overall sales is derived from American Indian Art?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
0 to 20%
7
7.9 %
21% to 50%
5
5.6 %
51% to 75%
2
2.2 %
76% to 90%
11
12.5 %
90% to 100%
48
54.5 %
No Response(s)
15
17.0 %
Totals
88
100%
Thinking about 2013, what percentage of your customers would you estimate were brand new
customers to your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
0 to 20%
26
35.6 %
21% to 50%
25
34.2 %
51% to 75%
10
13.6 %
More than 75%
13
17.8 %
Totals
73
100%
Final Question: What is the approximate average age of your best customers?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
18 - 34
0
0.0 %
35 - 49
26
29.5 %
50 - 64
43
48.8 %
65+
4
4.5 %
No Response(s)
15
17.0 %
Totals
88
100%
Page 13
1...,30,31,32,33,34,35,36,37,38,39 41,42,43,44,45,46,47,48,49,50,...82
Powered by FlippingBook