IACA 2014 Industry Attitudinal Survey - page 49

In which areas of your business have you seen a significant to moderate increase in costs over the last
12 months? (Check all that apply)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Salaries
11
28.9 %
Employee benefits
3
7.8 %
Product inventory
26
68.4 %
Marketing
20
52.6 %
Materials/supplies
16
42.1 %
Taxes
9
23.6 %
Rent/lease
5
13.1 %
Travel and entertainment
12
31.5 %
None
2
5.2 %
Totals
38
100%
Have economic pressures forced you to take any of the following actions? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Reduce prices
16
42.1 %
Lay-off employees
4
10.5 %
Reduce employee benefits
3
7.8 %
Change product offerings
14
36.8 %
Reduce marketing budget
15
39.4 %
Reduce travel expenses
17
44.7 %
Reduce operating costs
14
36.8 %
Reduce stock on hand
14
36.8 %
None of the above
9
23.6 %
Totals
38
100%
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