IACA 2014 Industry Attitudinal Survey - page 50

In which areas of your business do you need the most help? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Accounting/finance
3
7.8 %
Marketing
18
47.3 %
Sales/new business
15
39.4 %
Technology
11
28.9 %
Human resources
1
2.6 %
Legal
1
2.6 %
Customer service
1
2.6 %
Production/Supply
6
15.7 %
Growing planning/business
growth
7
18.4 %
Other
4
10.5 %
Totals
38
100%
What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
17
40.4 %
Finding and keeping good
employees
3
7.1 %
Managing the cost of doing
business
4
9.5 %
Securing credit
0
0.0 %
Covering healthcare costs
0
0.0 %
Keeping up with new
technologies
4
9.5 %
Having enough time to
dedicate to my business and
family
4
9.5 %
Staying knowledgeable
about my competition
2
4.7 %
Other
4
9.5 %
No Response(s)
4
9.5 %
Totals
42
100%
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