IACA 2014 Industry Attitudinal Survey - page 51

Which methods do you consider important in finding new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
38
2.7
Events and shows
38
2.5
Print advertising
38
2.3
E-mail marketing
38
2.6
Online advertising
38
2.6
Website
38
2.6
Social media
38
2.6
Radio
38
3.0
Public relations
38
3.0
Direct mail
38
2.8
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Are you using any of the following online tools to market your business? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Website
32
86.4 %
Online advertising (such as
Google AdWords)
13
35.1 %
Email marketing (such as
Constant Contact)
20
54.0 %
Blogs
5
13.5 %
Twitter
6
16.2 %
FaceBook
24
64.8 %
LinkedIn
6
16.2 %
MySpace
0
0.0 %
YouTube
2
5.4 %
e-Bay or other auction site
5
13.5 %
Totals
37
100%
Page 10
1...,41,42,43,44,45,46,47,48,49,50 52,53,54,55,56,57,58,59,60,61,...82
Powered by FlippingBook