IACA 2014 Industry Attitudinal Survey - page 52

Do you manage these online tools yourself or hire an outside source to do it for you?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Manage ourselves
28
66.6 %
Hire outside help
1
2.3 %
A little of both
8
19.0 %
No Response(s)
5
11.9 %
Totals
42
100%
What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
8
19.0 %
1% to 5%
12
28.5 %
6% to 10%
9
21.4 %
10% to 15%
6
14.2 %
Over 15%
2
4.7 %
No Response(s)
5
11.9 %
Totals
42
100%
What is your outlook on the economy over the next 12 months?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Positive, expect rebound in
1st half of 2014
8
19.0 %
Positive, expect rebound in
the 2nd half of 2014
9
21.4 %
Neutral, expect things will
remain the same
14
33.3 %
Negative, expect to get
worse in 1st half of 2014
4
9.5 %
Negative, expect to get
worse in 2nd half of 2014
1
2.3 %
Have no feeling about the
economy
1
2.3 %
No Response(s)
5
11.9 %
Totals
42
100%
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