IACA 2014 Industry Attitudinal Survey - page 53

What was your approximate sales volume during 2012?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than $50,000
13
30.9 %
$50,000 - $100,000
4
9.5 %
$101,000 - $500,000
15
35.7 %
$500,000 to $1,000,000
2
4.7 %
$1,000,000 +
4
9.5 %
No Response(s)
4
9.5 %
Totals
42
100%
How would you rank the productivity of your various sales outlets?
1 = Don't Use, 2 = Least Productive, 3 = Somewhat Productive, 4 = Highly Productive
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Store front
37
2.8
Website
37
2.8
Show
37
2.1
e-Bay/Auctions
37
1.6
Social media
37
2.1
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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