IACA 2014 Industry Attitudinal Survey - page 54

What percentage of your overall sales is derived from American Indian Art?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
0 to 20%
4
9.5 %
21% to 50%
3
7.1 %
51% to 75%
2
4.7 %
76% to 90%
6
14.2 %
90% to 100%
23
54.7 %
No Response(s)
4
9.5 %
Totals
42
100%
Thinking about 2013, what percentage of your customers would you estimate were brand new
customers to your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
0 to 20%
13
34.2 %
21% to 50%
15
39.4 %
51% to 75%
5
13.1 %
More than 75%
5
13.1 %
Totals
38
100%
Final Question: What is the approximate average age of your best customers?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
18 - 34
0
0.0 %
35 - 49
13
30.9 %
50 - 64
24
57.1 %
65+
1
2.3 %
No Response(s)
4
9.5 %
Totals
42
100%
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