IACA 2014 Industry Attitudinal Survey - page 6

Demographics and Lifestyle of the American Indian Art
The American Indian Art Buyer is older, educated and in the upper income levels.
Typically the buyer is female.
The tables below show the demographic profile, based on information from Quantcast, a
leading web analytics company that tracks the profiles of website users. While these data
are based on website audiences, it is probable that the information is predictable of the
total American Indian Art buyer, based on the similarity of information from two separate
American Indian Art websites.
Profile of the IACA Website User (Top) and IACA Retail Member Website (Lower)
1,2,3,4,5 7,8,9,10,11,12,13,14,15,16,...82
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