IACA 2014 Industry Attitudinal Survey - page 64

In which areas of your business do you need the most help? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Accounting/finance
0
0.0 %
Marketing
1
20.0 %
Sales/new business
4
80.0 %
Technology
3
60.0 %
Human resources
0
0.0 %
Legal
0
0.0 %
Customer service
0
0.0 %
Production/Supply
1
20.0 %
Growing planning/business
growth
2
40.0 %
Other
0
0.0 %
Totals
5
100%
What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
3
42.8 %
Finding and keeping good
employees
0
0.0 %
Managing the cost of doing
business
1
14.2 %
Securing credit
0
0.0 %
Covering healthcare costs
0
0.0 %
Keeping up with new
technologies
0
0.0 %
Having enough time to
dedicate to my business and
family
1
14.2 %
Staying knowledgeable
about my competition
0
0.0 %
Other
0
0.0 %
No Response(s)
2
28.5 %
Totals
7
100%
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