IACA 2014 Industry Attitudinal Survey - page 65

Which methods do you consider important in finding new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
5
2.4
Events and shows
5
3.2
Print advertising
5
2.2
E-mail marketing
5
2.4
Online advertising
5
2.4
Website
5
2.6
Social media
5
2.2
Radio
5
2.4
Public relations
5
2.2
Direct mail
5
2.8
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Are you using any of the following online tools to market your business? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Website
5
100.0 %
Online advertising (such as
Google AdWords)
0
0.0 %
Email marketing (such as
Constant Contact)
3
60.0 %
Blogs
0
0.0 %
Twitter
0
0.0 %
FaceBook
2
40.0 %
LinkedIn
0
0.0 %
MySpace
0
0.0 %
YouTube
0
0.0 %
e-Bay or other auction site
1
20.0 %
Totals
5
100%
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