IACA 2014 Industry Attitudinal Survey - page 66

Do you manage these online tools yourself or hire an outside source to do it for you?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Manage ourselves
3
42.8 %
Hire outside help
0
0.0 %
A little of both
2
28.5 %
No Response(s)
2
28.5 %
Totals
7
100%
What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
1
14.2 %
1% to 5%
3
42.8 %
6% to 10%
0
0.0 %
10% to 15%
1
14.2 %
Over 15%
0
0.0 %
No Response(s)
2
28.5 %
Totals
7
100%
What is your outlook on the economy over the next 12 months?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Positive, expect rebound in
1st half of 2014
0
0.0 %
Positive, expect rebound in
the 2nd half of 2014
2
28.5 %
Neutral, expect things will
remain the same
2
28.5 %
Negative, expect to get
worse in 1st half of 2014
1
14.2 %
Negative, expect to get
worse in 2nd half of 2014
0
0.0 %
Have no feeling about the
economy
0
0.0 %
No Response(s)
2
28.5 %
Totals
7
100%
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