IACA 2014 Industry Attitudinal Survey - page 77

In which areas of your business have you seen a significant to moderate increase in costs over the last
12 months? (Check all that apply)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Salaries
1
3.2 %
Employee benefits
1
3.2 %
Product inventory
9
29.0 %
Marketing
10
32.2 %
Materials/supplies
23
74.1 %
Taxes
10
32.2 %
Rent/lease
1
3.2 %
Travel and entertainment
15
48.3 %
None
4
12.9 %
Totals
31
100%
Have economic pressures forced you to take any of the following actions? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Reduce prices
6
19.3 %
Lay-off employees
1
3.2 %
Reduce employee benefits
1
3.2 %
Change product offerings
10
32.2 %
Reduce marketing budget
7
22.5 %
Reduce travel expenses
15
48.3 %
Reduce operating costs
9
29.0 %
Reduce stock on hand
9
29.0 %
None of the above
11
35.4 %
Totals
31
100%
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1...,67,68,69,70,71,72,73,74,75,76 78,79,80,81,82
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