IACA 2014 Industry Attitudinal Survey - page 78

In which areas of your business do you need the most help? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Accounting/finance
9
30.0 %
Marketing
19
63.3 %
Sales/new business
18
60.0 %
Technology
9
30.0 %
Human resources
2
6.6 %
Legal
5
16.6 %
Customer service
1
3.3 %
Production/Supply
8
26.6 %
Growing planning/business
growth
11
36.6 %
Other
1
3.3 %
Totals
30
100%
What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
13
36.1 %
Finding and keeping good
employees
0
0.0 %
Managing the cost of doing
business
4
11.1 %
Securing credit
1
2.7 %
Covering healthcare costs
0
0.0 %
Keeping up with new
technologies
1
2.7 %
Having enough time to
dedicate to my business and
family
10
27.7 %
Staying knowledgeable
about my competition
1
2.7 %
Other
1
2.7 %
No Response(s)
5
13.8 %
Totals
36
100%
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