IACA 2014 Industry Attitudinal Survey - page 79

Which methods do you consider important in finding new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
29
2.7
Events and shows
29
2.8
Print advertising
29
2.2
E-mail marketing
29
2.6
Online advertising
29
2.3
Website
29
2.7
Social media
29
2.6
Radio
29
2.3
Public relations
29
2.8
Direct mail
29
2.3
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Are you using any of the following online tools to market your business? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Website
18
64.2 %
Online advertising (such as
Google AdWords)
2
7.1 %
Email marketing (such as
Constant Contact)
9
32.1 %
Blogs
5
17.8 %
Twitter
4
14.2 %
FaceBook
14
50.0 %
LinkedIn
9
32.1 %
MySpace
0
0.0 %
YouTube
3
10.7 %
e-Bay or other auction site
4
14.2 %
Totals
28
100%
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