IACA 2014 Industry Attitudinal Survey - page 80

Do you manage these online tools yourself or hire an outside source to do it for you?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Manage ourselves
25
69.4 %
Hire outside help
1
2.7 %
A little of both
3
8.3 %
No Response(s)
7
19.4 %
Totals
36
100%
What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
13
36.1 %
1% to 5%
7
19.4 %
6% to 10%
7
19.4 %
10% to 15%
3
8.3 %
Over 15%
1
2.7 %
No Response(s)
5
13.8 %
Totals
36
100%
What is your outlook on the economy over the next 12 months?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Positive, expect rebound in
1st half of 2014
2
5.5 %
Positive, expect rebound in
the 2nd half of 2014
5
13.8 %
Neutral, expect things will
remain the same
12
33.3 %
Negative, expect to get
worse in 1st half of 2014
5
13.8 %
Negative, expect to get
worse in 2nd half of 2014
4
11.1 %
Have no feeling about the
economy
3
8.3 %
No Response(s)
5
13.8 %
Totals
36
100%
Page 11
1...,70,71,72,73,74,75,76,77,78,79 81,82
Powered by FlippingBook