IACA 2014 Industry Attitudinal Survey - page 82

What percentage of your overall sales is derived from American Indian Art?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
0 to 20%
2
5.5 %
21% to 50%
2
5.5 %
51% to 75%
0
0.0 %
76% to 90%
2
5.5 %
90% to 100%
24
66.6 %
No Response(s)
6
16.6 %
Totals
36
100%
Thinking about 2013, what percentage of your customers would you estimate were brand new
customers to your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
0 to 20%
9
30.0 %
21% to 50%
9
30.0 %
51% to 75%
5
16.6 %
More than 75%
8
26.6 %
Totals
30
100%
Final Question: What is the approximate average age of your best customers?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
18 - 34
0
0.0 %
35 - 49
13
36.1 %
50 - 64
16
44.4 %
65+
1
2.7 %
No Response(s)
6
16.6 %
Totals
36
100%
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