IACA 2014 Industry Attitudinal Survey - page 9

9
The American Indian Art Industry: Overall Summary
The survey results of the overall industry provide a good picture of the industry as a
whole, at a 90% confidence level with a margin of error of +/- 8%. That means that in
90% of the instances the answers are representative within +/- 8% of the results shown.
This composite consists of responses from IACA member artists, wholesalers and
retailers.
Note: Tables may not add to 100% due to non responses to a question.
The American Indian Art Industry
The American Art Industry is similar in nature to every other industry, including product
production, distribution and sales to the end consumer.
It is a unique industry in the sense that the entire production side consists of American
Indian artists and craftspeople.
While over half of the retail trade works exclusively with American Indian Art sales, the
balance includes American Indian Art as a part of their overall product mix.
The American Indian Art Industry: A Growth Industry?
Feelings are mixed about the future of the American Indian Art Industry. The majority
believe it is a declining or stagnant industry. Those feeling that interest is increasing
remains unchanged from year ago. (Note: percentages do not add to 100% due to non-
responses to the question.)
Answer
2014 Survey
2013 Survey
Interest is Increasing
29%
29%
Interest is Decreasing
26%
28%
About the Same
38%
42%
An Industry of Very Small Businesses
The overall American Indian Art industry is made up of many very small businesses,
with 31% of the sample reporting a 2013 sales volume of less than $50,000, and over
36% reporting a 2013 sales volume ranging between $100,000 and $500,000. 10% of the
industry reported sales in excess of $1,000,000 during 2013, a significant increase over
2012, though the sample is very small.
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