2015 Survey of the American Indian Arts Business - page 12

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Sales Derived From American Indian Art
Sales of American Indian art as a major percent of total sales fell by 11 percentage points
versus 2013. Those reporting less than 50% of sales from American Indian art has
remained steady.
% Sales from AI Art
2014 Sales
2013 Sales
90+%
44%
55%
Less than 50%
20%
17%
Greatest Challenges, and Help Most Desired
The greatest challenge to all respondents is finding a way to effectively reach the
audience with limited marketing revenues, followed by a distant second – managing the
cost of doing business.
Consistent with the challenge, is the desire for help in marketing, generating sales and
new business.
The Consumer Market Is an Aging Market
Respondents indicate that the consumer market is an older market. This is consistent
with the Quantcast demographic reports shown earlier in this report.
Average Age of Best Customer
% of Responses
18 – 34
0%
35 – 49
19%
50 – 64
55%
65+
5%
(See detailed industry survey results in the Appendix.)
1...,2,3,4,5,6,7,8,9,10,11 13,14,15,16,17,18,19,20,21,22,...92
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