2015 Survey of the American Indian Arts Business - page 15

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Retailers Offer a Diverse Inventory Mix
American Indian art retailers offer a wide diversity of products. Following are the top
five items. (A complete breakdown is shown in the Appendix.)
Item
% of Retails Featuring
Jewelry
92%
Fetish Carvings
83%
Pottery
74%
Kachina Dolls
61%
Navajo Weavings
60%
80% of respondents indicated that jewelry accounted for the greatest dollar volume in
2014.
2014 Sales vs 2013 Were Good for Some and Not For Others.
Answer
% Responses
Business up by up to 10%
25%
Business up by more than 10%
25%
Business same as 2013
18%
Business down by up to 10%
23%
Business down by more than 10%
9%
An Aging Industry
Over 30% of the reporting businesses have been in business for over 30 years, and 69%
have been in business for 11 years or more. Only 4% of those reporting entered the
industry during the past two years.
Years in Business
2014
2013
Less than 2
4%
7%
11 Years +
69%
71%
30 Years +
30%
36%
A Significant percentage of the Indian Art business believe that interest in American
Indian Art is on the decline.
Answer
% Responses
Interest is Increasing
25%
Interest is Decreasing
20%
About the same as Always
11%
1...,5,6,7,8,9,10,11,12,13,14 16,17,18,19,20,21,22,23,24,25,...92
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