2015 Survey of the American Indian Arts Business - page 24

24
A Positive Economic Outlook and Thoughts About Federal Government Support
Reporting artists are a bit more positive about business growth in 2014, with 64%
believing that their business will grow during the year. Yet only 44% of reporting artists
believe that the economy will remain the same as or be even better than in 2014.
With respect to Federal Government support, over 25% of the reporting artists feel that
the Federal Government does not support their business, a considerable shift from the
2014 survey results.
Opinions
2015
2014
Business will grow
43%
64%
Economy will grow
38%
44%
Federal Govt. Not Supportive
50%
25%
Cost of Business and Actions Taken
57% of responding artists have felt the costs of business increase over the previous 12
months.
The major contributors to the increase business costs are
Materials and supplies – 56%
Travel and expenses -44%
The economic pressures have forced respondents to take a number of actions to offset the
expense increases, including:
Reduce travel – 36%
Reduce prices – 32%
Take no action – 24%
Marketing the Business
61% of artists report that they invest less than 5% of their sales into marketing.
The three most important tools that artists consider the most effective in gaining new
customers are:
Public Relations
Events and Shows
Website
Word of Mouth
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