2015 Survey of the American Indian Arts Business - page 39

What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
16
16.8 %
1% to 5%
34
35.7 %
6% to 10%
14
14.7 %
10% to 15%
7
7.3 %
Over 15%
4
4.2 %
No Response(s)
20
21.0 %
Totals
95
100%
How would you rank the productivity of your various sales outlets?
1 = Don't Use, 2 = Least Productive, 3 = Somewhat Productive, 4 = Highly Productive
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Store front
75
2.4
Website
75
2.6
Show
75
2.4
e-Bay/Auctions
75
1.3
Social media
75
2.1
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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