2015 Survey of the American Indian Arts Business - page 52

Have economic pressures forced you to take any of the following actions? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Reduce prices
24
30.7 %
Lay-off employees
3
3.8 %
Reduce employee benefits
3
3.8 %
Change product offerings
20
25.6 %
Reduce marketing budget
19
24.3 %
Reduce travel expenses
28
35.8 %
Reduce operating costs
19
24.3 %
Reduce stock on hand
21
26.9 %
None of the above
19
24.3 %
Totals
78
100%
In which areas of your business would greater knowledge be of help to you? (Answer all that apply to
you.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Accounting/finance
16
20.5 %
Marketing
30
38.4 %
Sales/new business
27
34.6 %
Technology
26
33.3 %
Human resources
1
1.2 %
Legal
5
6.4 %
Customer service
8
10.2 %
Production/Supply
19
24.3 %
Growing planning/business
growth
21
26.9 %
Other
8
10.2 %
Totals
78
100%
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