2015 Survey of the American Indian Arts Business - page 53

What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
25
26.3 %
Finding and keeping good
employees
2
2.1 %
Managing the cost of doing
business
9
9.4 %
Securing credit
4
4.2 %
Covering healthcare costs
1
1.0 %
Keeping up with new
technologies
11
11.5 %
Having enough time to
dedicate to my business and
family
17
17.8 %
Staying knowledgeable
about my competition
4
4.2 %
Other
5
5.2 %
No Response(s)
17
17.8 %
Totals
95
100%
Which methods do you consider important in gaining new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
76
2.6
Events and shows
76
2.8
Print advertising
76
2.4
E-mail marketing
76
2.7
Online advertising
76
2.7
Website
76
2.9
Social media
76
2.6
Radio
76
2.8
Public relations
76
2.8
Direct mail
76
2.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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