2015 Survey of the American Indian Arts Business - page 71

What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
3
33.3 %
Finding and keeping good
employees
0
0.0 %
Managing the cost of doing
business
3
33.3 %
Securing credit
0
0.0 %
Covering healthcare costs
0
0.0 %
Keeping up with new
technologies
1
11.1 %
Having enough time to
dedicate to my business and
family
0
0.0 %
Staying knowledgeable
about my competition
1
11.1 %
Other
0
0.0 %
No Response(s)
1
11.1 %
Totals
9
100%
Which methods do you consider important in gaining new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
8
2.5
Events and shows
8
2.4
Print advertising
8
2.1
E-mail marketing
8
3.1
Online advertising
8
2.8
Website
8
3.4
Social media
8
2.5
Radio
8
3.1
Public relations
8
2.5
Direct mail
8
2.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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