2015 Survey of the American Indian Arts Business - page 73

What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
0
0.0 %
1% to 5%
5
55.5 %
6% to 10%
2
22.2 %
10% to 15%
0
0.0 %
Over 15%
0
0.0 %
No Response(s)
2
22.2 %
Totals
9
100%
How would you rank the productivity of your various sales outlets?
1 = Don't Use, 2 = Least Productive, 3 = Somewhat Productive, 4 = Highly Productive
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Store front
7
2.4
Website
7
2.7
Show
7
2.7
e-Bay/Auctions
7
1.4
Social media
7
1.3
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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1...,63,64,65,66,67,68,69,70,71,72 74,75,76,77,78,79,80,81,82,83,...92
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