2015 Survey of the American Indian Arts Business - page 86

Have economic pressures forced you to take any of the following actions? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Reduce prices
8
32.0 %
Lay-off employees
0
0.0 %
Reduce employee benefits
1
4.0 %
Change product offerings
5
20.0 %
Reduce marketing budget
5
20.0 %
Reduce travel expenses
9
36.0 %
Reduce operating costs
5
20.0 %
Reduce stock on hand
5
20.0 %
None of the above
6
24.0 %
Totals
25
100%
In which areas of your business would greater knowledge be of help to you? (Answer all that apply to
you.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Accounting/finance
5
20.0 %
Marketing
11
44.0 %
Sales/new business
8
32.0 %
Technology
9
36.0 %
Human resources
0
0.0 %
Legal
3
12.0 %
Customer service
3
12.0 %
Production/Supply
7
28.0 %
Growing planning/business
growth
7
28.0 %
Other
3
12.0 %
Totals
25
100%
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